KesselKramer, A New Kilo 
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Duncan, Kevin. Marketing Greatest Hits: A Masterclass in Modern Marketing Ideas
Shirky, Clay. Cognitive Surplus: Creativity and Generosity in a Connected Age
APG The Gold Standard: The gold wining papers from the APG creative strategy awards 1993- 2007
 Penn, Mark J. Microtrends: the small forces behind today’s big changes.
APG. The APG Creative Planning Awards 2005
Cooper, Alan. How to Plan Advertising 2nd Edition
APG. The APG Creatve Strategy Awards 2009
Arellanao, Gustavo. Taco USA: How Mexican Food conquered America